Private Label Supplements

What Are Private Label Supplements?

Supplement products that have been manufactured by one company and marketed by another company are considered private label supplements. Many companies create supplements that are manufactured by a contract or third-party manufacturer and sold under their brand name.


You see private label supplements everywhere. They are available in most food retailers and stores. What many perceive to be an imitation of a branded supplements are actually just a cheaper alternative to national brands. What we mean by cheaper is, cheaper in price. Because of this, there has been an increase in sales when it comes to private label supplements. Not only does private labeling help save money for consumers, but it also benefits the companies as well. 


Companies that go the private label route save time, money and effort in manufacturing and can focus on other aspects of the business, like marketing the product. For example, while the private label supplements are being manufactured somewhere else, the company, and not the manufacturer, is in control of the looks of the product. Let’s say that you have a company that is interested in making pills to increase metabolism. It’s the company that decides how the pill bottling, quality labeling and pill packaging looks like, and not the third-party manufacturer. It’s the company that customizes the entire production from conception to packaging and delivery.


Below are some reasons why companies choose the private label supplements route:


  • They get to market the supplements as their own. When it comes to quality labeling and packaging, they get to personalize it however they like. They are in control of the marketing strategy and how potential clients will embrace your private label supplements.


  • It’s a great alternative when you want to save money by expanding your company’s product range. Coming up with a formula of your own and testing it can take a lot of time and costs a lot of money. When you take this route, you already have a proven product with your own customizations and high manufacturing standards. 


  • If you do your marketing right and people buy your private label supplements, you can make a name for yourself in the industry, gain loyalty and credibility, and grow your business. 


  • You have the flexibility to set prices and sell your private label supplements at a lower price than national brands to compete with them.  


If you are in need of a private label manufacturer, contact us, here at Aspen Co-Pak. From private label supplements, pill packaging, quality labeling, pill botting, we will stand by our reputation to ensure you receive exactly what you expect from a quality manufacturing partner. We are in the business of helping other businesses, so you won't find any MOQs here. We have been in business for 12 years to fulfill the same purpose - to provide an unparalleled turn around time, along with industry compliant quality regulation systems.